Alesha Henley
Sales & Marketing – Are They Really That Different?
Sales and marketing are often lumped together when they are different concepts with separate strategies, activities, processes, and...
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Alesha Henley
- Nov 12, 2021
- 2 min
Philanthropy - The Competitive Advantage
Can corporate philanthropy really give your business a leg up? The short answer is…. YES! Corporate philanthropy creates employee...
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Alesha Henley
- Nov 4, 2021
- 2 min
Building Brand Equity Through Social Responsibility
Corporate Philanthropy refers to the investments and activities a company voluntarily undertakes to responsibly manage and account for...
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Alesha Henley
- Oct 16, 2021
- 2 min
6 Tips For Planning Your Marketing Spend
"Marketing spend” refers to the costs for anything related to promoting your brand; including digital or print ads, social media,...
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Alesha Henley
- Oct 4, 2021
- 2 min
Marketing On a Budget in 6 Easy Steps
Many small businesses’ marketing desires exceed their marketing budget. You will be happy to know that effective marketing doesn’t have...
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Alesha Henley
- Sep 15, 2021
- 2 min
Create a Killer Marketing Plan
One of the fundamental activities involved in any successful business operation is creating and implementing a marketing plan. A...
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Alesha Henley
- Sep 3, 2021
- 2 min
5 Key Questions Every Marketing Plan Should Answer
A commitment to marketing is a long-term investment in your small business. Like any good investment, it takes planning and persistence...
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Alesha Henley
- Aug 18, 2021
- 2 min
Building Brand Bias
A brand is how a business is perceived in the mind of consumers. Your brand is established based on who you are, who you aspire to be as...
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Alesha Henley
- Aug 12, 2021
- 2 min
The Most Important Investment in Your Small Business
Your brand is the single most important investment you can make in your business." - Steve Forbes, CEO Forbes Media Brand awareness is...
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Alesha Henley
- Jul 18, 2021
- 2 min
Everyone needs a content calendar….Yes…even you
A content marketing calendar provides a view of content over time, forging a clear path to what you want to share with your audience. It...
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Alesha Henley
- Jul 11, 2021
- 2 min
Is content really king?
The old phrase “Content is King” couldn’t be truer today! In the very competitive marketing landscape, content marketing can give your...
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Alesha Henley
- Jun 24, 2021
- 2 min
5 Secrets to Meaningful Messages
What marketing is, at its core, is communication. The larger purpose of any marketing campaign is to try and reach customers, engage with...
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Alesha Henley
- Jun 6, 2021
- 2 min
How to Create a Winning Communications Strategy
Creating a marketing communication strategy can seem overwhelming nowadays. With so many channels and communication methods, both...
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Alesha Henley
- May 18, 2021
- 2 min
Building your Brand Through Customer Service
When you think about building your brand, customer service should be top of mind. Aligning customer service to your brand is a critical,...
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Alesha Henley
- Apr 27, 2021
- 2 min
Marketing Metrics Matter
An old cliché reminds us that “What gets measured gets done.” Yet, many businesses create and implement activities with hopes of being...
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Alesha Henley
- Mar 30, 2021
- 2 min
Adjusting Strategy During Change
Marketing today requires all businesses to be flexible. Changes are happening rapidly, and we must adjust how we work to be effective....
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Alesha Henley
- Mar 11, 2021
- 2 min
Drive Growth Through Marketing Strategy
What comes to mind when you hear the word Marketing? If you are like most people, you think – social media, commercials, billboards,...
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Alesha Henley
- Dec 18, 2020
- 2 min
Build Your Brand in 5 Key Steps
Building a brand is no easy feat. It seems bigger than a breadbasket! The good thing is there are five key steps that you can take to...
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Alesha Henley
- Oct 14, 2020
- 2 min
Marketing – The Ultimate Value Proposition
Marketing should be integrated into every aspect of the product life cycle and customer experience. When executed correctly, marketing...
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Alesha Henley
- Sep 9, 2020
- 2 min
The Business of 'Social' Media
Today, social media is an important component of every business’ marketing strategy. The succinct content, the reach, the frequency and...
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