Flexible Goal Setting for Nonprofits: How to Stay Adaptable and Transparent
Why Traditional Goal Setting Falls Short in Nonprofits Setting clear goals is essential, but sticking too tightly to them can sometimes...
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Alesha Henley
Oct 43 min read
The Art of Collaboration
Standing out in a crowded marketplace requires more than just creative ads and engaging social media posts; it demands strategic thinking...
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Alesha Henley
Sep 93 min read
Marketing and Public Relations: The Dynamic Duo Driving Business Success
In today’s hyper-connected and competitive world, effective marketing and public relations (PR) are essential drivers of business...
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Alesha Henley
Aug 43 min read
Leveraging AI to Develop Effective Marketing Strategies
Artificial intelligence isn't just a buzzword; it has transformative potential and is reshaping the marketing landscape. This innovative...
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Alesha Henley
Jul 82 min read
The Power of Multi-Channel Marketing
In today's digital age, the marketing landscape is more dynamic than ever, offering a multitude of ways to connect with your audience....
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Alesha Henley
Jun 33 min read
The Power of Storytelling: Transforming Brands Through Narrative
In the crowded landscape of modern marketing, where consumers are bombarded with countless messages daily, standing out can be a...
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Alesha Henley
May 192 min read
Why Measurement Matters: Boosting Your Marketing Success
In the dynamic world of marketing, it's easy to get caught up in the excitement of launching new campaigns and trying out the latest...
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Alesha Henley
Apr 12 min read
Stand Out and Shine: Setting Your Brand Apart from the Crowd
Hey there, fellow trailblazers and brand enthusiasts! Today, we're diving headfirst into the thrilling world of branding and discovering...
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Alesha Henley
Mar 252 min read
Unlocking Success: 5 Key Questions Every Marketing Strategy Must Address
In the fast-paced world of marketing, having a well-thought-out plan is crucial for success. Whether you're a seasoned marketer or just...
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Alesha Henley
Nov 28, 20233 min read
Driving Success: The Crucial Role of a Strategic Marketing Plan for Small Businesses
If you are a small business owner, you might think that marketing is something that only big companies need to worry about. After all,...
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Alesha Henley
Oct 13, 20232 min read
The Resilience of Tradition: Why Email and Direct Mail Remain Indispensable in the Digital Age
Direct mail and email continue to be relevant for business marketing, here’s why: 1. Targeted Communication: Both channels provide a...
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Alesha Henley
Sep 13, 20232 min read
Community Connections: Building Your Brand Through Engagement
Investing in the communities a business serves is essential for building trust, loyalty, and a positive brand reputation. Building a...
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Alesha Henley
Aug 9, 20232 min read
Lead Generation: 5 Strategies to Fuel Your Business Growth
Generating leads is essential for any business looking to expand its customer base and increase sales. Here are five effective ways to...
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Alesha Henley
Jul 22, 20232 min read
Why Influencer Marketing for Small Business?
Influencer marketing is a form of social media marketing that involves collaborating with influential people who have a large and engaged...
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Alesha Henley
Jun 19, 20232 min read
Unleash the Power of Social Media for Your Small Business
Social media is not just a tool for entertainment and communication. It is also a powerful platform for marketing and branding. Small...
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Alesha Henley
May 17, 20234 min read
Make them feel it!
Emotions are powerful. They can influence our decisions, actions, and behaviors. They can also make us loyal to a brand, product, or...
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Alesha Henley
Jan 29, 20232 min read
Why you need a Killer Business Plan
The importance of a business plan comes down to growth, organization, and preparation. A business plan is used not just to start a...
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Alesha Henley
Sep 28, 20222 min read
Measuring Marketing’s Effectiveness
We’ve talked about the importance of measuring marketing tactics. But how do you use that information to build your business? In this...
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Alesha Henley
Aug 11, 20222 min read
Nurturing Leads Via Marketing Campaigns
In our previous post we discussed Generating Leads through Marketing. Now, let’s talk about nurturing those leads. Nurturing leads is...
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Alesha Henley
Jul 30, 20222 min read
Using Marketing to Generate Leads
What is a Lead? Let’s start by identifying what comprises a lead. According to Wikipedia a lead is: In marketing, lead generation is the...
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