Alesha Henley
Community Connections: Building Your Brand Through Engagement
Investing in the communities a business serves is essential for building trust, loyalty, and a positive brand reputation. Building a...
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Alesha Henley
- Aug 9
- 2 min
Lead Generation: 5 Strategies to Fuel Your Business Growth
Generating leads is essential for any business looking to expand its customer base and increase sales. Here are five effective ways to...
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Alesha Henley
- Jul 22
- 2 min
Why Influencer Marketing for Small Business?
Influencer marketing is a form of social media marketing that involves collaborating with influential people who have a large and engaged...
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Alesha Henley
- Jun 19
- 2 min
Unleash the Power of Social Media for Your Small Business
Social media is not just a tool for entertainment and communication. It is also a powerful platform for marketing and branding. Small...
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Alesha Henley
- May 17
- 4 min
Make them feel it!
Emotions are powerful. They can influence our decisions, actions, and behaviors. They can also make us loyal to a brand, product, or...
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Alesha Henley
- Jan 29
- 2 min
Why you need a Killer Business Plan
The importance of a business plan comes down to growth, organization, and preparation. A business plan is used not just to start a...
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Alesha Henley
- Sep 28, 2022
- 2 min
Measuring Marketing’s Effectiveness
We’ve talked about the importance of measuring marketing tactics. But how do you use that information to build your business? In this...
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Alesha Henley
- Aug 11, 2022
- 2 min
Nurturing Leads Via Marketing Campaigns
In our previous post we discussed Generating Leads through Marketing. Now, let’s talk about nurturing those leads. Nurturing leads is...
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Alesha Henley
- Jul 30, 2022
- 2 min
Using Marketing to Generate Leads
What is a Lead? Let’s start by identifying what comprises a lead. According to Wikipedia a lead is: In marketing, lead generation is the...
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Alesha Henley
- Jul 6, 2022
- 2 min
7 Marketing Ideas to Grow Your Small Business
Starting your business is an exciting endeavor. Once your business is in place, though, that’s when the really heavy lifting starts! In...
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Alesha Henley
- May 23, 2022
- 2 min
What You Need to Know About Using Social Media for your Small Business
It’s amazing to think that social media (as we know it today) has only been around for about 20 years! From Friendster and Myspace to...
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Alesha Henley
- May 14, 2022
- 2 min
Successfully Using Content in Your Marketing Plan
Earlier this month we discussed what content marketing means. Now let’s talk about how to successfully use content in your marketing...
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Alesha Henley
- Apr 28, 2022
- 2 min
Content Marketing? What is it and Why do it?
Today’s marketing is certainly Not Your Mother’s Marketing. A brief look at the options available today to connect with your customer...
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Alesha Henley
- Apr 9, 2022
- 2 min
Does Email Still Work?
That’s an ongoing question for nearly all businesses. With Social Media platforms continuing to grow, as ‘influencers’ and monetizers...
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Alesha Henley
- Mar 10, 2022
- 3 min
Using a Marketing Consultant – What You Need to Know
Your business may offer the best products or services in your industry, however none of your potential customers would know about them or...
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Alesha Henley
- Mar 10, 2022
- 2 min
Brilliant Marketing Resources for Your Small Business
It’s stressful running your small business. There are a lot of moving pieces and tons of things to do! Here are some awesome resources...
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Alesha Henley
- Feb 10, 2022
- 2 min
BUILDING UNFORGETTABLE BRAND EXPERIENCES
The brand experience you offer to each customer matters. With so many businesses out there, providing a great brand experience is...
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Alesha Henley
- Jan 23, 2022
- 2 min
Setting Your Brand Apart from the Crowd
The Economist reports that the country is seeing a “once-in-a-generation surge in startups.” This means that the market is increasingly...
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Alesha Henley
- Dec 5, 2021
- 1 min
Sales & Marketing – Are They Really That Different?
Sales and marketing are often lumped together when they are different concepts with separate strategies, activities, processes, and...
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Alesha Henley
- Nov 12, 2021
- 2 min
Philanthropy - The Competitive Advantage
Can corporate philanthropy really give your business a leg up? The short answer is…. YES! Corporate philanthropy creates employee...
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