Alesha Henley
Marketing and Public Relations: The Dynamic Duo Driving Business Success
In today’s hyper-connected and competitive world, effective marketing and public relations (PR) are essential drivers of business...
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Alesha Henley
- Aug 4
- 3 min
Leveraging AI to Develop Effective Marketing Strategies
Artificial intelligence isn't just a buzzword; it has transformative potential and is reshaping the marketing landscape. This innovative...
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Alesha Henley
- Jul 8
- 2 min
The Power of Multi-Channel Marketing
In today's digital age, the marketing landscape is more dynamic than ever, offering a multitude of ways to connect with your audience....
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Alesha Henley
- Jun 3
- 3 min
The Power of Storytelling: Transforming Brands Through Narrative
In the crowded landscape of modern marketing, where consumers are bombarded with countless messages daily, standing out can be a...
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Alesha Henley
- May 19
- 2 min
Why Measurement Matters: Boosting Your Marketing Success
In the dynamic world of marketing, it's easy to get caught up in the excitement of launching new campaigns and trying out the latest...
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Alesha Henley
- Apr 1
- 2 min
Stand Out and Shine: Setting Your Brand Apart from the Crowd
Hey there, fellow trailblazers and brand enthusiasts! Today, we're diving headfirst into the thrilling world of branding and discovering...
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Alesha Henley
- Mar 25
- 2 min
Unlocking Success: 5 Key Questions Every Marketing Strategy Must Address
In the fast-paced world of marketing, having a well-thought-out plan is crucial for success. Whether you're a seasoned marketer or just...
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Alesha Henley
- Nov 28, 2023
- 3 min
Driving Success: The Crucial Role of a Strategic Marketing Plan for Small Businesses
If you are a small business owner, you might think that marketing is something that only big companies need to worry about. After all,...
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Alesha Henley
- Oct 13, 2023
- 2 min
The Resilience of Tradition: Why Email and Direct Mail Remain Indispensable in the Digital Age
Direct mail and email continue to be relevant for business marketing, here’s why: 1. Targeted Communication: Both channels provide a...
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Alesha Henley
- Sep 13, 2023
- 2 min
Community Connections: Building Your Brand Through Engagement
Investing in the communities a business serves is essential for building trust, loyalty, and a positive brand reputation. Building a...
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Alesha Henley
- Aug 9, 2023
- 2 min
Lead Generation: 5 Strategies to Fuel Your Business Growth
Generating leads is essential for any business looking to expand its customer base and increase sales. Here are five effective ways to...
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Alesha Henley
- Jul 22, 2023
- 2 min
Why Influencer Marketing for Small Business?
Influencer marketing is a form of social media marketing that involves collaborating with influential people who have a large and engaged...
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Alesha Henley
- Jun 19, 2023
- 2 min
Unleash the Power of Social Media for Your Small Business
Social media is not just a tool for entertainment and communication. It is also a powerful platform for marketing and branding. Small...
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Alesha Henley
- May 17, 2023
- 4 min
Make them feel it!
Emotions are powerful. They can influence our decisions, actions, and behaviors. They can also make us loyal to a brand, product, or...
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Alesha Henley
- Jan 29, 2023
- 2 min
Why you need a Killer Business Plan
The importance of a business plan comes down to growth, organization, and preparation. A business plan is used not just to start a...
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Alesha Henley
- Sep 28, 2022
- 2 min
Measuring Marketing’s Effectiveness
We’ve talked about the importance of measuring marketing tactics. But how do you use that information to build your business? In this...
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Alesha Henley
- Aug 11, 2022
- 2 min
Nurturing Leads Via Marketing Campaigns
In our previous post we discussed Generating Leads through Marketing. Now, let’s talk about nurturing those leads. Nurturing leads is...
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Alesha Henley
- Jul 30, 2022
- 2 min
Using Marketing to Generate Leads
What is a Lead? Let’s start by identifying what comprises a lead. According to Wikipedia a lead is: In marketing, lead generation is the...
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Alesha Henley
- Jul 6, 2022
- 2 min
7 Marketing Ideas to Grow Your Small Business
Starting your business is an exciting endeavor. Once your business is in place, though, that’s when the really heavy lifting starts! In...
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Alesha Henley
- May 23, 2022
- 2 min
What You Need to Know About Using Social Media for your Small Business
It’s amazing to think that social media (as we know it today) has only been around for about 20 years! From Friendster and Myspace to...
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