Alesha Henley
Why you need a Killer Business Plan
The importance of a business plan comes down to growth, organization, and preparation. A business plan is used not just to start a...
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Alesha Henley
- Sep 28, 2022
- 2 min
Measuring Marketing’s Effectiveness
We’ve talked about the importance of measuring marketing tactics. But how do you use that information to build your business? In this...
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Alesha Henley
- Aug 11, 2022
- 2 min
Nurturing Leads Via Marketing Campaigns
In our previous post we discussed Generating Leads through Marketing. Now, let’s talk about nurturing those leads. Nurturing leads is...
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Alesha Henley
- Jul 30, 2022
- 2 min
Using Marketing to Generate Leads
What is a Lead? Let’s start by identifying what comprises a lead. According to Wikipedia a lead is: In marketing, lead generation is the...
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Alesha Henley
- Jul 6, 2022
- 2 min
7 Marketing Ideas to Grow Your Small Business
Starting your business is an exciting endeavor. Once your business is in place, though, that’s when the really heavy lifting starts! In...
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Alesha Henley
- May 23, 2022
- 2 min
What You Need to Know About Using Social Media for your Small Business
It’s amazing to think that social media (as we know it today) has only been around for about 20 years! From Friendster and Myspace to...
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Alesha Henley
- May 14, 2022
- 2 min
Successfully Using Content in Your Marketing Plan
Earlier this month we discussed what content marketing means. Now let’s talk about how to successfully use content in your marketing...
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Alesha Henley
- Apr 28, 2022
- 2 min
Content Marketing? What is it and Why do it?
Today’s marketing is certainly Not Your Mother’s Marketing. A brief look at the options available today to connect with your customer...
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Alesha Henley
- Apr 9, 2022
- 2 min
Does Email Still Work?
That’s an ongoing question for nearly all businesses. With Social Media platforms continuing to grow, as ‘influencers’ and monetizers...
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Alesha Henley
- Mar 10, 2022
- 3 min
Using a Marketing Consultant – What You Need to Know
Your business may offer the best products or services in your industry, however none of your potential customers would know about them or...
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Alesha Henley
- Mar 10, 2022
- 2 min
Brilliant Marketing Resources for Your Small Business
It’s stressful running your small business. There are a lot of moving pieces and tons of things to do! Here are some awesome resources...
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Alesha Henley
- Feb 10, 2022
- 2 min
BUILDING UNFORGETTABLE BRAND EXPERIENCES
The brand experience you offer to each customer matters. With so many businesses out there, providing a great brand experience is...
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Alesha Henley
- Jan 23, 2022
- 2 min
Setting Your Brand Apart from the Crowd
The Economist reports that the country is seeing a “once-in-a-generation surge in startups.” This means that the market is increasingly...
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Alesha Henley
- Dec 5, 2021
- 1 min
Sales & Marketing – Are They Really That Different?
Sales and marketing are often lumped together when they are different concepts with separate strategies, activities, processes, and...
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Alesha Henley
- Nov 12, 2021
- 2 min
Philanthropy - The Competitive Advantage
Can corporate philanthropy really give your business a leg up? The short answer is…. YES! Corporate philanthropy creates employee...
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Alesha Henley
- Nov 4, 2021
- 2 min
Building Brand Equity Through Social Responsibility
Corporate Philanthropy refers to the investments and activities a company voluntarily undertakes to responsibly manage and account for...
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Alesha Henley
- Oct 16, 2021
- 2 min
6 Tips For Planning Your Marketing Spend
"Marketing spend” refers to the costs for anything related to promoting your brand; including digital or print ads, social media,...
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Alesha Henley
- Oct 4, 2021
- 2 min
Marketing On a Budget in 6 Easy Steps
Many small businesses’ marketing desires exceed their marketing budget. You will be happy to know that effective marketing doesn’t have...
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Alesha Henley
- Sep 15, 2021
- 2 min
Create a Killer Marketing Plan
One of the fundamental activities involved in any successful business operation is creating and implementing a marketing plan. A...
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Alesha Henley
- Sep 3, 2021
- 2 min
5 Key Questions Every Marketing Plan Should Answer
A commitment to marketing is a long-term investment in your small business. Like any good investment, it takes planning and persistence...
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