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  • Writer's pictureAlesha Henley

Using a Marketing Consultant – What You Need to Know

Your business may offer the best products or services in your industry, however none of your potential customers would know about them or you without effective marketing. In order to grow, time and money must be set aside for marketing. If the business already has internal resources, it may not be an issue, but if it's a small business, this can be daunting.

Business owners fall into the trap of thinking they must do everything by themselves, even if it’s not in their wheelhouse. That is not only counterproductive but also unsustainable – the burnout is real and the business will suffer.

Hiring a marketing consultant can give your business a competitive edge. Whether you are a start-up or an established business, there are numerous benefits of working with a marketing consultant. Here are four:

  1. Get more time in your day – remove a consuming responsibility, that isn’t within your area of expertise. Trying to keep up with the latest trends, new features, and strategy adjustments is a full-time job. Take advantage of a marketing consultant’s knowledge, who specializes in where to go and how to troubleshoot as issues arise. This support will allow more time to prioritize other aspects of your business, like operational excellence and client service.

  2. Expertise & fresh perspective – marketing often requires trial and error. A consultant brings to the table years of experience, best practices, and current trends to keep your business on track. As a business owner, you know your business better than anyone, but it’s easy to get stuck in the weeds and miss critical details. An outside perspective ensures that you develop the right strategies, and spend time, money, and resources on the suitable platforms and tactics to drive success.

  3. Flexibility – A marketing consultant can be leveraged as little or as much as needed, with a focus on business goals.. They can provide short, or long-term marketing advice, support, and services without a long term commitment. Hiring a consultant on adjustable terms whether that be hourly , project or retainer basis, gives the ultimate flexibility. This allows access to marketing expertise when and how you need it.

  4. Saves money – Get the benefits of a marketing expert without the added payroll costs of ongoing salary and benefits. Marketing consulting saves you money by preventing costly mistakes due to being overstretched by numerous tasks.. It is the perfect way to ensure your business has what you need to be successful in today’s competitive market.

Finding the right marketing consultant isn’t a slam dunk. It is important to ensure the firm you hire has the skills and abilities needed to elevate your brand. Practical experience across a range of industries is a great sign they have the strategic know-how to give your business the support it needs. Is the consultant listening to you and your ultimate goals/objectives? Do they listen to what you're saying? Does their approach match your company culture? They should be able to provide references of current or past clients ultimately being able to reach goals, deliver on-time, and within budget requirements.

The bottom line – marketing is not merely an expense; it is a revenue generator that connects your business with your customers. The sooner you start looking, the sooner you’ll find your perfect match. a Dose of Insightis your trusted partner to develop a marketing strategy that will promote your brand, generate qualified leads and drive growth. Give us a call to get started on your marketing journey!

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