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  • Writer's pictureAlesha Henley

Is content really king?

The old phrase “Content is King” couldn’t be truer today! In the very competitive marketing landscape, content marketing can give your small business the edge you need to grow. Content is the heart and soul of any marketing strategy. It tells the world how awesome you are at what you do. Creating good content shares knowledge, tips, and tricks with your audience, creating value and building trust.

There are three key factors to keep in mind when developing and implementing your content strategy:

√ Establish Trust

Content offers value without asking for anything in return and establishes your business as an authority in the industry. Take the opportunity to answer burning questions consumers have, allowing them to engage with you. Content builds relationships with your audience.

√ Optimize SEO

Your business becomes more visible with effective search engine optimization (SEO). SEO is the practice of getting targeted traffic to a website from a search engine’s organic rankings. Consistent, quality content improves SEO efforts and increases rankings in search engines. Generating backlinks, using good keywords, and creating engaging content that keeps individuals on your website longer all improve SEO, organically.

√ Build Brand Awareness

Brand awareness requires your audience to get to know the personality behind your brand and what makes it different from competitors. Content marketing builds brand awareness in a unique way. Writing about topics that your customers care about associates good content with your brand. With every piece of branded content, an individual becomes more familiar with and connected to your brand.

Content marketing initiates conversations with your customers. It then keeps the conversation fresh, valuable, and engaging. Content marketing can fill gaps in sales funnels, influence new audiences, and create goodwill. For these reasons and more, content is truly king; hail to this masterful tool to connect with customers and watch your business flourish.

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