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  • Writer's pictureAlesha Henley

5 Secrets to Meaningful Messages

What marketing is, at its core, is communication. The larger purpose of any marketing campaign is to try and reach customers, engage with them, and get them to interact with your brand in a meaningful way. The best method for doing this is by sharing relevant and appealing information with your audience, information that is capable of piquing their interest so that they can learn more about what your product is, and how it can improve their life.

If only it were that simple. While the importance of proper communication in any sort of marketing plan is easy to understand, correctly implementing it into your overall strategy can be quite difficult. However, there are a few simple tips you can incorporate into your marketing communications to ensure they are clear, effective, and successfully focusing on customer reach and engagement.

  1. Define your goal — If you haven’t yet, check out our last post on marketing communication functions and types to learn more about this topic, but in general every effective marketing campaign should have at least one overarching goal, whether that is raising brand awareness or selling a particular product or service. It’s impossible to communicate effectively if you don’t know what you are trying to accomplish with your message.

  2. Define your audience — Who are your customers? Think about who is buying your product or using your brand. That’s who you are trying to reach, only in greater numbers. How old are they? What’s their gender, interests, and purchasing power? Where do they live? These are the questions you need to ask yourself before you create your marketing communications plan.

  3. Figure out where to reach them — Where does your audience spend their time? What kind of websites do they frequent? How do they use social media? What types of content do they consume? Defining where and how to spread your message is just as important and defining what your message will be.

  4. Speak their language — What kind of will connect with your core audience? Focusing on your customer base will allow you to craft distinct material that will resonate with the people you are most trying to make contact with.

  5. Track your success — Implementing tracking and analytical tools can help you figure out how well your marketing communications are connecting with your customers, and how you can fine tune your message to increase customer reach and engagement.

This is just the tip of the iceberg, but by focusing your marketing communications on these five areas you can begin to not only craft a meaningful message, but to know who to share it with, and how to best get it out into the world!

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